Evolutionary psychologists have also predicted that men and women will dif fer in the qualities they desire in a long-term mate. Specificall , because women bear the burdens of the heavy obligatory parental investment, they are predicted to place more value on a potential mate' s financial resources and the qualities that lead to suc resources. Men, in contrast, are predicted to place greater value on a woman' s physical appearance, which provides cues to her fertility . In a sample of college students, the men ranked physical attractiveness an average of 4.04, whereas the women
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