Businesses confront critical decisions on which success or failure hinge. Different jobs pose different demands, and it's likely that personality plays a critical role in determining success in different positions. By far the most widely used personality assessment device in business settings is the Myers-Briggs T ype Indicator (MBTI) (Myers, McCaulley, Quenk, & Hammer, 1998). The test was developed by a mother -daughter team, Katherine Briggs and Isabel Myers, anchored in Jungian concepts (see Chapter 10). The test provides information about personality by testing for eight fundamental preferences. A sample item: "Do you usually value sentiment more than logic, or value logic more than sentiment?" This type of item is an example of a "forced-choice" format, in which individuals must respond in one way or another , even if they feel that their preferences might be somewhere in the middle. The eight fundamental preferences are shown in T able 4.3.
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