Suggested Readings

1. DiMasi, J. A. 2002. The economics of pharmaceutical innovation: trends in costs, risks, and returns. CPSA Digest. Available from: www.milestonedevelopment. com/CPSA/2002/tuoa1.html. Accessed August 4, 2005.

2. Bain, J. S. 1951. Relation of profit rate to industry concentration: American manufacturing, 1936-1940. Quart. J. Econ. 65:293-324.

3. Mauboussin, M. 2002. The Babe Ruth effect: frequency vs magnitude. Credit Suisse First Boston: The Consilient Observer 1:1-4.

4. Fortune. November 1999.

5. Christensen C. M. 1997. The Innovator's Dilemma. Boston: Harvard Academic Press.

Case Studies

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