References and Further Reading

Anon. "Charles William Post." Available online at

<http://www.kraft.com/100/founders/CWPost.html?> (accessed March 15, 2007).

Anon. "C.W. Post Campus. Long Island University." Available online at <http://www.cwpost.liu.edu/cwis/ cwp/pr/events/post/index.html> (accessed March 15, 2007).

Breen, Bill (2005) "The Three Ways of Great Leaders," Fast Company 98: 50.

Paxson, Peyton John (1993) "Charles William Post: The Mass Marketing of Health and Welfare," Ph.D. diss., Boston University.

Perky, Henry (1902) Wisdom Vs. Foolishness, Worcester, Mass.: The Perky Publishing Co.

Post, C.W. (1895) I Am Well! the Modern Practice of Natural Suggestion As Distinct from Hypnotic Unnatural Influence, Boston, Mass.: Lee and Shepard.

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