References and Further Reading

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Anon. (2005) "Food Fight: Obesity Raises Difficult Marketing Questions," Knowledge @ Wharton. Available online at <http:// knowledge.wharton.upenn.edu/index.cfm-?fa=viewfeature&id=ii49> (accessed May 5, 2006).

Brandt, Alan (2007) The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America, New York: Basic Books.

Cleland, Richard L., Gross, Walter C., Koss, Laura D., Daynard, Matthew, and Muoio, Karen M. (2002) "Weight-Loss Advertising: An Analysis of Current Trends. A Report of the Staff of the Federal Trade Commission." Available online at <http://files.findlaw. com/news.findlaw.com/hdocs/docs/ftc/902weightlos sadsrpt.pdf> (accessed May 6, 2006).

Cleland, Richard and Mack, Brenda (2003) "FTC Releases Guidance to Media on False Weight-Loss Claims," Federal Trade Commission for the

Consumer. Available online at <http://www.ftc.gov/ opa/2oo3/i2/weightlossrpt.htm> (accessed May 6, 2006).

Mishra, Raja (2005) "Push Grows to Limit Food Ads to Children," Campaign for a Commercial-Free Childhood. Available online at <http:// www.commercialexploitation.org/news/articles/push-tolimitfoodads.htm> (accessed May 6, 2006).

Sommer, Ralph (2006) "TV Food Messages and Children's Diets," Center for Media Literacy. Available online at <http://www.medialit.org/ reading_room/articlei45.html> (accessed May 4, 2006).

Wald, Jonathan (2003) "McDonald's Obesity Suit Tossed," Cable News Network. Available online at <http://money.cnn.com/2003/01/22/news/companies/ mcdonalds/index.htm> (accessed May 6, 2006).

Zywicki, Todd J., Holt, Debra, and Ohlhausen, Maureen (2004) "Obesity and Advertising Policy," George Mason Law Review 12 (4): 979-1011. Available online at <http://ssrn.com/abstract = 60478^ (accessed May 4, 2006).

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