Fogle Jared 1978

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A lso known as "Jared the Subway Guy," Fogle, at 6 foot 2 inches, lost 245 pounds from an original 425 pounds while on a diet consisting of Subway sandwiches. He is now a spokesperson for Subway, starring in commercials and speaking across the U.S.A. about proper diet and exercise. He has also taken part in "Jared & Friends School Tour" and Subway's "FRESH (Feel Responsible, Energized, Satisfied and Happy) Steps" campaign, speaking to schoolchildren about having a healthy lifestyle with an effort to help overweight and obese kids.

While a college student at Indiana University, Fogle moved into an apartment next to a Subway store and began his diet in March 1998. His famous Subway diet excluded cheese and condiments and included sand wiches from the "6 grams of fat or less" menu. More specifically, his diet consisted of coffee for breakfast, a 6-inch turkey sub, Baked Lays potato chips, and diet soft drink for lunch followed by a foot-long veggie sub for dinner. As he started losing weight, he began exercising by walking to classes instead of riding the bus. A year later, he had lost 245 pounds, and now his diet has more calories but is still low in fat. He credits a friend who was a pre-med student with helping him realize that his morbid obesity was endangering his health by telling him that he had sleep apnea and that his edema (swelling) was linked to diabetes. At his father's recommendation, he visited an endocrinologist whom he was afraid to see for fear of stepping on the scale. However, the endocrin-ologist's advice did not help Fogle lose weight, so he tried


many other diets until he began the Subway diet. "I had no intention of anyone ever finding out what I had done," he said.

However, after being featured in a friend's article in Indiana University's student newspaper and later in Men's Health magazine, Subway picked him up to help advertise, playing the part of a "regular guy," at a time when sales were already on the rise. Unlike Morgan Spurlock (Super Size Me), who denounced fast food for being unhealthy, Fogle gained prominence for supporting this healthy fast food chain. According to Patricia Dailey, editor-in-chief of Restaurants and Institutions magazine, the timing of Subway's advertising campaign as healthy fast food was advantageous as a national focus on the issue of obesity was just beginning to gain prominence. Subway also became the first sponsor of the American Heart Association's Jump Rope for Heart program, which is targeted at schoolage children.

Besides being recognized by people, and even by celebrities, Fogle's image has been mentioned or spoofed by Seinfeld, Jay Leno, David Letterman, Saturday Night Live, South Park, and Austin Powers. He has also been featured on Oprah, Larry King Live, and 48 Hours. There were even rumors on the Internet that he lost the weight from AIDS or that he had since gained the weight back. According to Subway's website, Jared's fan letters, emails, and photos indicate that he has helped thousands of people lose a total of 160,000 pounds. Fogle's role is a prime example of the effect of celebrities in promoting diets and the creation of celebrities thanks to their diets.

SLG/Dorothy Chyung

See also Spurlock; Winfrey

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Gaining Weight 101

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