Craig Jenny 1932 and Craig Sid 1932

F ounders of Jenny Craig, Inc., one of the world's largest weight-management companies. Jenny Craig's "official" account of her life stated that she wanted to share her philosophy of balancing nutrition, physical activity, and lifestyle, which helped her embark on a career that brought her international acclaim as a weight-loss expert and author, as well as gave her the ability to help millions of people live healthier lives. Jenny Craig had an experience that many of her followers seemed to share. After giving birth to her second daughter, she looked in the mirror and decided that she did not like what she saw: She was 45 pounds overweight. In the mirror, she saw another image, which was that of her mother who died at the age of forty-nine from a stroke, possibly related to her overweight condition. Jenny had many reminders in the family that weight was the primary health problem.

Once Jenny got her weight under control, she started to work for fitness clubs, ultimately managing, owning, and selling one of her own. After divorcing her first husband and marrying Sid Craig in 1979, they quickly set up Jenny Craig, Inc. centers first in Australia and then in the U.S.A. Sidney Craig, a former dance instructor and child tap dancer, was in his senior year at Fresno State University majoring in business, financing his college education by teaching ballroom dancing in the evenings at an Arthur Murray dance studio. After graduation he acquired five Arthur Murray franchises, which he sold in 1970 to purchase Body Contour Inc. Figure Salons. Sid Craig's first opened a salon in New Orleans, and Genevieve "Jenny" Marie born Guidroz (then known by her married name of Bourcq) was the first person he hired in 1970. They were married in 1979, and Jenny helped Sid increase Body Contours, Inc. to nearly 200 centers, making it a company earning $35 million a year.

In 1982, Jenny and Sid Craig sold the Body Contour Company and moved to Australia to open the first Jenny Craig Weight Loss Center. Centers were opened in Melbourne, and then were expanded into the U.S.A. Currently, Jenny Craig remains very involved in the company she helped found in 1983. She still serves as Chairman of the Executive Committee. Although the company was sold in May 2002, it still bears her name since Jenny's personal weight-loss experience and her nutritional guidance philosophy provided the foundation on which the company was ultimately built. Today, Jenny Craig, Inc. is one of the largest weight-management service companies in the world. There are 652 company-owned and fran-chised centers in the U.S.A., Australia, New Zealand, Canada, Puerto Rico, and Guam.

SLG/Rakhi Patel

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