Further Reading

• Ellis, R., & Humphreys, G. (1999). Connectionist psychology; A text with readings. Hove, UK: Psychology Press.

Connectionism has become very influential within cognitive science, and this approach is discussed very thoroughly in this book.

• Gazzaniga, M.S., Ivry, R.B., & Mangun, G.R. (1998). Cognitive neuroscience: The biology of the mind. New York:

W.W.Norton & Co. This is a comprehensive book in which the relevance of the cognitive neuroscience approach to the major areas of cognitive psychology is considered in detail.

• McLeod, P., Plunkett, K., & Rolls, E.T. (1998). Introduction to connectionist modelling of cognitive processes.

Oxford; Oxford University Press. The principles and applications of connectionism are presented, and this book should even enable you to build your own connectionist models!

• Rugg, M.D. (1997). Cognitive neuroscience. Hove, UK: Psychology Press. Several experts discuss the ways in which cognitive neuroscience has benefited their area of research.

• Wilson, R.A., & Keil, F. (1999). The MIT encyclopaedia of the cognitive sciences. Cambridge, MA: MIT Press. This enormous book has extensive coverage by experts of computational intelligence, the neurosciences, and cognitive psychology.

Business Correspondence

Business Correspondence

24 chapters on preparing to write the letter and finding the proper viewpoint how to open the letter, present the proposition convincingly, make an effective close how to acquire a forceful style and inject originality how to adapt selling appeal to different prospects and get orders by letter proved principles and practical schemes illustrated by extracts from 217 actual letter.

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