Further Reading

• Gazzaniga, M.S., Ivry, R.B., & Mangun, G.R. (1998). Cognitive neuroscience: The biology of the mind. New York:

W.W.Norton. Chapter 6 provides extensive coverage of what is currently known about the neurophysiology of attention.

• Parasuraman, R. (1998). Attentive brain. Cambridge, MA: MIT Press. This book contains a series of up-to-date chapters on diverse key topics within attention.

• Parkin, A.J. (1996). Explorations in cognitive neuropsychology. Oxford: Blackwell. Chapter 5 contains a detailed account of research on neglect.

• Pashler, H. (1998). Attention. Hove, UK: Psychology Press. The chapters in this edited book provide high-level accounts of key contemporary topics in attention.

• Styles, E.A. (1997). The psychology of attention. Hove, UK: Psychology Press. This book con-tains a readable introduction to theory and research in attention.

Business Correspondence

Business Correspondence

24 chapters on preparing to write the letter and finding the proper viewpoint how to open the letter, present the proposition convincingly, make an effective close how to acquire a forceful style and inject originality how to adapt selling appeal to different prospects and get orders by letter proved principles and practical schemes illustrated by extracts from 217 actual letter.

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