Further Reading

• Davies, G.M., & Logie, R.H. (1998). Memory in everyday life. Amsterdam: Elsevier. There is up-to-date coverage of numerous topics in everyday memory in this book.

• Groeger, J.A. (1997). Memory and remembering: Everyday memory in context. Harlow, UK: Addison Wesley

Longman. Several of the main topics in everyday memory are dealt with in an accessible way in various places throughout this book.

• Haberlandt, K. (1999). Human memory: Exploration and application. Boston: Allyn & Bacon. Chapters 9, 11, and 12

in this book address key issues in everyday memory research.

• Payne, D., & Conrad, F. (1997). Intersections in basic and applied memory research. Hillsdale, NJ: Lawrence Erlbaum

Associates Inc. Attempts are made by the authors of the various chapters to relate findings on everyday memory to pre-existing theories.

Business Correspondence

Business Correspondence

24 chapters on preparing to write the letter and finding the proper viewpoint how to open the letter, present the proposition convincingly, make an effective close how to acquire a forceful style and inject originality how to adapt selling appeal to different prospects and get orders by letter proved principles and practical schemes illustrated by extracts from 217 actual letter.

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