Figure 414

Examples of attempted Photofit reconstruction. Each row shows a target face (at the left) and reconstructions of it made by different observers, from memory, immediately after viewing the target (Ellis, Shepherd, & Davies, 1975). Reproduced from The British Journal of Psychology © The British Psychological Society.

Detection of component and configurational distortions in upright and inverted faces. Based on data in Searcy and Bartlett (1996).

Business Correspondence

Business Correspondence

24 chapters on preparing to write the letter and finding the proper viewpoint how to open the letter, present the proposition convincingly, make an effective close how to acquire a forceful style and inject originality how to adapt selling appeal to different prospects and get orders by letter proved principles and practical schemes illustrated by extracts from 217 actual letter.

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