Illustrative lists to study letter search; the distractors in List 2 share fewer features with the target letter Z than do the distractors in List 1.

Another way of trying to improve template theory would be to assume that there is more than one template for each letter and numeral. This would permit accurate matching of stimulus and template across a wider range of stimuli, but only at the cost of making the theory much more unwieldy.

Template theories are ill equipped to account for the adaptability shown by people when recognising alphanumeric stimuli. The limitations of template theories are especially obvious when the stimulus belongs to an ill defined category for which no single template could possibly suffice (e.g., buildings).

Business Correspondence

Business Correspondence

24 chapters on preparing to write the letter and finding the proper viewpoint how to open the letter, present the proposition convincingly, make an effective close how to acquire a forceful style and inject originality how to adapt selling appeal to different prospects and get orders by letter proved principles and practical schemes illustrated by extracts from 217 actual letter.

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