Face Recognition

There are various reasons for devoting a separate section of this chapter to face recognition. First, as face recognition is the most common way of identifying people we know, the ability to recognise faces is of great significance in our everyday lives. Second, face recognition differs in various ways from other forms of object recognition. Third, we now know a considerable amount about the processes involved in face recognition. Fourth, there is a theoretically interesting condition known as prosopagnosia. Prosopagnosic patients are unable to recognise familiar faces, and this can even extend to their own faces in a mirror. However, they generally have few problems in recognising other familiar objects. This inability to recognise faces occurs even though prosopagnosic patients can still recognise familiar people from their voices and names.

Bruce and Young's (1986) model of face recognition

Influential models of face recognition were put forward by Bruce and Young (1986) and Burton and Bruce (1993). There are eight components in the Bruce and Young (1986) model (see Figure 4.12):

• Structural encoding: this produces various representations or descriptions of faces.

• Expression analysis: people's emotional states can be inferred from their facial features.

• Facial speech analysis: speech perception can be aided by observation of a speaker's lip movements.

• Directed visual processing: specific facial information may be processed selectively.

Business Correspondence

Business Correspondence

24 chapters on preparing to write the letter and finding the proper viewpoint how to open the letter, present the proposition convincingly, make an effective close how to acquire a forceful style and inject originality how to adapt selling appeal to different prospects and get orders by letter proved principles and practical schemes illustrated by extracts from 217 actual letter.

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