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Summary, 115 References, 115

4 A NATIONAL PUBLIC HEALTH PRIORITY 125

Leadership, Coordination, and Priority Setting, 129

State and Local Priorities, 131

Research and Evaluation, 134

Surveillance and Monitoring, 137

Nutrition and Physical Activity Programs, 141

Nutrition Assistance Programs, 142

Agricultural Policies, 144

Other Policy Considerations, 146

Recommendation, 147

References, 148

5 INDUSTRY, ADVERTISING, MEDIA, AND

PUBLIC EDUCATION 153

Industry, 153

Nutrition Labeling, 166

Advertising, Marketing, and Media, 171

Media and Public Education, 177

References, 185

6 LOCAL COMMUNITIES 193

Mobilizing Communities, 194 Health Care, 221 References, 227

7 SCHOOLS 237

Food and Beverages in Schools, 238 Physical Activity, 253 Classroom Curricula, 261 Advertising in Schools, 265 School Health Services, 269

After-School Programs and Schools as Community Centers, 272 Evaluation of School Programs and Policies, 274 Recommendation, 276 References, 278

8 HOME 285

Promoting Healthful Eating Behaviors, 287 Promoting Physical Activity, 296 Decreasing Inactivity, 301

Parents as Role Models, 305

Raising Awareness of Weight as a Health Issue, 306 Recommendation, 308 References, 309

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