Nutrition and exercise can be confusing subjects, so when you first get started, the initial challenge is that you don't know what to do. Now that you have this program in your hands, knowing what to do will no longer be a problem. However, gaining knowledge is only half the battle. The far greater challenge for most people is applying that knowledge and taking action. There is a big difference between knowing what to do and doing what you know. Goals are the bridges that span this gap.
Goals, when properly planted in the subconscious mind, produce action. Goals create energy and motivation. Goals get you out of bed early in the morning and into the gym. The secret to staying motivated all the time is to set emotionally charged goals - in writing - and to stay totally focused on those goals day and night, without taking your eyes off them. A goal with a purpose is the fuel that propels you forward.
You might think that you're in total conscious control of your behaviors, but it's really your SUB-conscious that controls your behavior. If you know what to do, but you can't seem to get yourself to do it, you've probably been giving negative or conflicting messages to your subconscious mind. The behaviors that are produced by subconscious conditioning are more commonly referred to as habits. Fortunately, you can re-program your subconscious mind with positive instructions and become a creature of positive habit, just as easily as you can become a victim of negative habits. It all begins with a conscious decision and written goals.
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