Since the founding of MADD in 1980, the percentage of alcohol-related traffic fatalities has steadily decreased from almost 60 percent to around 50 percent. MADD's goal ''20 X 2000'' seeks to reduce that proportion by an additional 20 percent by the year 2000. Intensified efforts will focus on more effective law enforcement, increased sanctions, and prevention programs that include education for youth and more responsible marketing and service practices in liquor establishments.
(SEE ALSO: Blood Alcohol Concentration, Measures of; Blood Alcohol Content; Breathalyzer; Dramshop Laws; Driving, Alcohol, and Drugs; Driving Under the Influence; Legal Regulation of Drugs and Alcohol; Minimum Drinking Age Laws; Psychomotor Effects of Alcohol and Drugs; Remove Intoxicated Drivers; Students Against Destructive Decisions)
Bloch, S. A., & Ungerleider, S. (1988). Whither the drunk driving movement? The social and programmatic orientations of Mothers Against Drunk Driving. In F. B. Dickman (Ed.), Alcohol and traffic safety. New York: Pergamon.
Lightner, C. (1987). Youth and the road toll. In P. C. Noordzij & R. Roszbach (Eds.), Alcohol, drugs and traffic safety. Amsterdam: Elsevier. Mann, P. (1985). Arrive alive. New York: McGraw-Hill. Sadoff, M. (1990). America gets MADD. Irving, TX: MADD.
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