What Is Advertising

Merriam-Webster's Collegiate Dictionary defines the verb advertise: ''to call public attention to especially by emphasizing desirable qualities so as to arouse a desire to buy or patronize,'' The noun advertising includes ''by paid announcements.'' The broad umbrella of advertising—in addition to television, radio, and print media—uses billboards, point-of-purchase signs and displays, and increasingly, sponsorship of special events such as music festivals; auto, bicycle, and boat racing; and other sports.

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