The Changing Role Of Pharmaceutical Advertising

Traditionally, the advertising and promotion of pharmaceutical products were directed primarily to physicians, with some limited advertising and promotion being directed to pharmacists. With the expiration of patents on some major drugs in the 1980s and 1990s, generic versions of the drugs became available from competing manufacturers. The generic drugs were priced lower than the brand-name products, so pharmacists got laws passed allowing them to substitute generic products for the brand-name products. This gave pharmacists more control over which generic company's products to purchase and dispense. Advertising and promotion to pharmacists increased. When committees, usually composed of pharmacists, became very important in deciding which drugs could, or could not, be prescribed or reimbursed under third-party payment programs (medicaid, HMOs, and other insurance programs), advertising and promotion were also directed to the decision makers in those organizations. More recently, advertising is also being directed to the consumer.

Beat The Battle With The Bottle

Beat The Battle With The Bottle

Alcoholism is something that can't be formed in easy terms. Alcoholism as a whole refers to the circumstance whereby there's an obsession in man to keep ingesting beverages with alcohol content which is injurious to health. The circumstance of alcoholism doesn't let the person addicted have any command over ingestion despite being cognizant of the damaging consequences ensuing from it.

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